There are many good reasons for choosing Miele. Since the company's founding in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be “Immer Besser” (forever better) than our competitors and “Immer Besser” (forever better) than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.